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Dusala has been at the helm of handcrafting the finest shawls, stoles, and scarves.
All our products are made with only the purest fabrics to offer luxurious finish and exquisite workmanship.
Our vision is to demonstrate the pashmina journey through a Modern lens, CRAFTSMANSHIP is our deep ties with the weavers of India and an in-depth understanding of the craft; the Pashmina has rediscovered its glory.
And as its repute grows, so does the respect for the craft, ensuring a better livelihood for the craftsman.
Our close connection with this community is the seed of our success and we have been sensitively and organically collaborating with them on this journey.
About Dusala - The Brand
Dusala's intricately designed Pashmina shawls, scarves and stoles exuberate the greatness of the fabric in its most authentic version with a dash of contemporary look.
Each piece speaks volumes of the passion, perfection and pride it carries.
Established in January 2020, Dusala Pashminas have since been a proud piece in hundreds of wardrobes and designers' collections through its pure authentic version, as well as experimentation with a variety of fabrics that unwrap the beauty of Pashmina in their own ways.
With over 50 weavers in the Dusala-family, Dusala envisions to enhance the livelihood of the amazingly skilled craftsmen, accentuate the presence of the fabric and the weavers behind the making, and bring to the world the luxury of owning a pure Pashmina through the brand.
what is Pashmina?
Hand-spun fabric from the fluffy fur of the Himalayan mountain goat, or Changthangi, Pashmina exuberates luxury and comfort like none other! A super-soft and light fabric, Pashminas keep you warm in freezing climates! The making of this magical fabric involves around 30 stages of craftsmanship with years of patience, an expertise specific to the extreme northern belt of India!
Dusala creations have been featured in fashion blogs of Vogue, Luxebook, NDTV, Voice of Fashion, the entrepreneurial journey of Ms.Sugandha appreciated in platforms such as YourStory.
Draped by Bollywood celebrities and award-winning influencers, with a clientele spread across UK, US and Australia, Dusala has now taken the fashion world by storm with its collaboration with designer Amit Aggarwal.
Our Founder - Sugandha Kedia
A news correspondent with leading channels covering fashion beats, self-taught fashion designer and entrepreneur, fashion vlogger and social media influencer, Ms.Sugandha Kedia has been breathing fashion for over 15 years now.
Sugandha's love for Kashmiri craft owes to her growing up years in North India, and a keen eye for everything pure and hand-worked!
A travel and fashion enthusiast, her journey around the world drew her attention to the demand for pure Pashmina to be high, yet the supply of replicas being evident.
She decided to bring the Kashmiri handloom to limelight by taking her fashion journey forward with her passion project - Dusala.
The Weaver's Reach:
At high altitudes, amidst nature's beauty, reside the backbone of Dusala the Weaver Community.
The weavers come from the Indo-China border community, each family having its own knowledge, fascinating skill-set and arts of weaving.
The most popular are the Kani weavers, who interlace weaves that need high levels of skill-set, extreme patience and hard-work.
Very few craftsmen today are capable of this fine work it could take anywhere between 400-550 days to make just one shawl!
Cruelty-Free:
We ensure that no harm is caused to the animals involved.
We value to help preserve these rare goats in their natural state.
We shave the Himalayan goats during summers, owing to the need to keep them cool, using the standard procedures.
All our products are made with only the purest fabrics to offer luxurious finish and exquisite workmanship.
Our vision is to demonstrate the pashmina journey through a Modern lens, CRAFTSMANSHIP is our deep ties with the weavers of India and an in-depth understanding of the craft; the Pashmina has rediscovered its glory.
And as its repute grows, so does the respect for the craft, ensuring a better livelihood for the craftsman.
Our close connection with this community is the seed of our success and we have been sensitively and organically collaborating with them on this journey.
About Dusala - The Brand
Dusala's intricately designed Pashmina shawls, scarves and stoles exuberate the greatness of the fabric in its most authentic version with a dash of contemporary look.
Each piece speaks volumes of the passion, perfection and pride it carries.
Established in January 2020, Dusala Pashminas have since been a proud piece in hundreds of wardrobes and designers' collections through its pure authentic version, as well as experimentation with a variety of fabrics that unwrap the beauty of Pashmina in their own ways.
With over 50 weavers in the Dusala-family, Dusala envisions to enhance the livelihood of the amazingly skilled craftsmen, accentuate the presence of the fabric and the weavers behind the making, and bring to the world the luxury of owning a pure Pashmina through the brand.
what is Pashmina?
Hand-spun fabric from the fluffy fur of the Himalayan mountain goat, or Changthangi, Pashmina exuberates luxury and comfort like none other! A super-soft and light fabric, Pashminas keep you warm in freezing climates! The making of this magical fabric involves around 30 stages of craftsmanship with years of patience, an expertise specific to the extreme northern belt of India!
Dusala creations have been featured in fashion blogs of Vogue, Luxebook, NDTV, Voice of Fashion, the entrepreneurial journey of Ms.Sugandha appreciated in platforms such as YourStory.
Draped by Bollywood celebrities and award-winning influencers, with a clientele spread across UK, US and Australia, Dusala has now taken the fashion world by storm with its collaboration with designer Amit Aggarwal.
Our Founder - Sugandha Kedia
A news correspondent with leading channels covering fashion beats, self-taught fashion designer and entrepreneur, fashion vlogger and social media influencer, Ms.Sugandha Kedia has been breathing fashion for over 15 years now.
Sugandha's love for Kashmiri craft owes to her growing up years in North India, and a keen eye for everything pure and hand-worked!
A travel and fashion enthusiast, her journey around the world drew her attention to the demand for pure Pashmina to be high, yet the supply of replicas being evident.
She decided to bring the Kashmiri handloom to limelight by taking her fashion journey forward with her passion project - Dusala.
The Weaver's Reach:
At high altitudes, amidst nature's beauty, reside the backbone of Dusala the Weaver Community.
The weavers come from the Indo-China border community, each family having its own knowledge, fascinating skill-set and arts of weaving.
The most popular are the Kani weavers, who interlace weaves that need high levels of skill-set, extreme patience and hard-work.
Very few craftsmen today are capable of this fine work it could take anywhere between 400-550 days to make just one shawl!
Cruelty-Free:
We ensure that no harm is caused to the animals involved.
We value to help preserve these rare goats in their natural state.
We shave the Himalayan goats during summers, owing to the need to keep them cool, using the standard procedures.
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